hooked how to build habit-forming

Readers will get practical knowledge from this book on how to establish and cultivate habits in users that eventually become self-sufficient. How to create and construct things that clients adore is what readers will discover. The book explains how popular brands like Instagram, Pinterest, and Twitter were able to attract and retain users by providing examples of "hooking" customers. Readers will discover that by making an addictive product, they may tap into some of the most fundamental human instincts to turn a product into a habit.

"Reducing the thinking required to take the next action increases the likelihood of the desired behaviour occurring unconsciously."

For the author, habits are "Behaviours done with little or no conscious thought." All within the "habit zone." Readers will discover actionable advice for developing these habits. When people get into a "habit zone" with a product, they start to rely on it without giving it any thought. Readers will discover the exact steps to "hook" a consumer by implementing the methods outlined in the Hooked Model.

Readers will get insight into the factors that cause certain items to become instant hits with consumers and others to fizzle out. Learn how to engage customers by producing a habit-forming product using proven strategies. That's what the Hook Model is all about. There are examples for readers to see how the four-step method works in practice to make a product that 'hooks' buyers. Rather than depending on intricate and costly marketing strategies, the product in question takes use of people's natural inclinations to establish habits.

Four phases

The model's proposed approaches adhere to a strict four-stage process:

A reader will discover that a product's triggers are the things that make the consumer want to use the product often. Example of an external trigger might be a text message or email. Things like checking Instagram on a regular basis are examples of internal triggers.

Get more people to do what you want them to by making the product as simple to use as possible. Concurrently, the product's design ought to have incentives that enhance the user's desire to use the product repetitively.

The variable reward allows readers to understand that users are kept in a state of continual expectation by adjusting the incentives and the frequency of their occurrence. Scientists have shown that dopamine levels rise in anticipation of a reward. The simple fact that elevated dopamine levels produce pleasurable emotions is all that's needed to keep users "hooked."

Investment—As the reader will see, this stage is centred around engaging the user. Motivating users to invest more—through recommendations, access to new services, or feedback requests—maintains their habit.

"Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions."

The bottom line will take a hit for any business that fails to establish solid user habits. Developing this regular consumption pattern has several advantages, such as increased consumer loyalty, price flexibility, network development, and a distinct competitive edge. Increased and more consistent revenue is the end outcome of effectively using these ideas.

The author explains the logic behind the concept and shows readers how to implement it in their own products to make them crave them and form the necessary behaviours. To discover how to make a product that people really want to use, readers should ask themselves the author-provided questions.

What kinds of routines does your product want to establish?

Which issues is your product designed to address?

At the moment, how are users resolving the issue, and what makes an improved solution imperative?

In what ways do you hope others will make use of your product?

In order to become a habit, what action would you like to take?

Asking oneself questions like these may help readers discover how to build products that people will use often.

The goal of the Hook Model is to create a habitual connection between the user's issue and the designer's solution. In other words, it's a blueprint for creating goods that meet people where they are over the long haul.

If you like to read this book you can buy soft coppy (pdf)

 

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